Best HubSpot AEO Grader Alternative for Small Businesses and Agencies
The top HubSpot AEO Grader alternative is a tool which asks the AI the same questions that your clients ask, shows you all the AI answers and then tells you how to fix the issues. Website AEO GEO Checker tests out ChatGPT, Claude, Grok, Perplexity and Gemini with your questions and provides you with the 6 steps to winning each one. It starts at $5, no subscription required.
The free HubSpot AEO Grader, also known as AI Search Grader by HubSpot, is an easy way to start and get the first score. You just need to enter your company name, location, products and industry, and in few minutes get a score out of 100. It's a good way to start. However, a score doesn't say anything about the losing questions and what you should improve.
Here we explain how the grader works, what additional features HubSpot's paid AEO tool offers, and when a different tool is the better choice.
Why people look for a HubSpot AEO Grader alternative
The first argument is that the grader is a one-off test with fixed questions. As stated on HubSpot, it performs its own queries. The questions are non-selective. Hence, you get an idea of how AI perceives your brand, but not how it answers the question asked by your buyer about your brand.
The second argument concerns the AI apps covered by the grader. As seen on HubSpot's grader page, there are an OpenAI GPT model, Perplexity, and Gemini. But no mention of Claude and Grok, although many of your buyers use them.
Finally, the third argument is in the next step after performing the test. The grader provides an assessment score, text analysis, and sample recommendations. In its own FAQ, HubSpot refers you to its paid AEO product for further guidance. This paid product is a subscription service, and it is suitable for HubSpot-native teams.
Website AEO GEO Checker vs HubSpot AEO at a glance
Here is a fair, side by side look at the free grader; the paid HubSpot AEO product, and Website AEO GEO Checker. All HubSpot facts come from HubSpot's own pages.
| What you get | Website AEO GEO Checker | HubSpot AEO Grader and HubSpot AEO |
|---|---|---|
| How you pay | Pay as you go from $5. Credits never expire. | Grader is free and one-time. HubSpot AEO is $50 a month, or $45 a month paid yearly, per brand. |
| Your own questions | Yes, every check is your own question | Grader uses pre-set questions. HubSpot AEO tracks 25 prompts. |
| AI apps checked | ChatGPT, Claude, Grok, Perplexity and Gemini on every check | ChatGPT, Perplexity and Gemini |
| Full answers and sources | Yes, for every AI app | Grader: not stated. HubSpot AEO: exact responses and citation analysis. |
| Website audit | 40+ AEO & GEO checks with every website scan | No AI crawler or llms.txt audit listed |
| A plan to fix it | 6-step Fix Studio with copy-ready blocks | Grader: a sample of recommendations. HubSpot AEO: prioritized recommendations. |
| Best for | Small businesses, freelancers & agencies | HubSpot users & marketing teams |
HubSpot details from hubspot.com (AEO Grader, AEO product and Marketing Hub pricing pages), checked November 2026.
Pricing: a monthly plan vs credits that never expire
With Website AEO GEO Checker you buy credits once & use them whenever you like. One credit checks one question on all five AI apps, so one credit gives you five real answers. A whole website scan costs 5 credits and audits your site too.
| Pack | Price | Credits | What it gets you |
|---|---|---|---|
| Starter Pack | $5 | 7 credits | 7 questions on all 5 AI apps, or 1 website scan plus 2 questions. Fix Studio free on 1 report. |
| Audit Bundle | $20 | 30 credits | 30 questions or 6 website scans. Fix Studio on every report. Automatic tracking. |
| Custom | $25 to $500 | 40 to 1,000 credits | Everything in the Audit Bundle. Each credit costs less, from $0.62 down to $0.50. |
Here is an example. You want to check your 7 most important questions once, then fix them; The Starter Pack ($5, 7 credits) covers that & Fix Studio is free on one report. Later, when you want regular checks, the Audit Bundle ($20, 30 credits) adds automatic tracking and Fix Studio on every report.
If an AI app is busy during your check, you can check it again for free. If every app fails, your credits come back.
Your real questions, not a general score
General scores are like a weather forecast for the entire nation. They are valuable tools, but they do not give information on whether or not it will rain where you live. What counts in sales is the answer to a particular question such as, "Who is the best accountant for freelancers in Leeds?" or "Which project tool suits a small design team?"
When using Website AEO GEO Checker, you just input that particular question, or we can give you five buyer questions based on your homepage. All five AI applications are asked at once. Next, you can check the answer of every AI in its full form - who mentioned your company's name, did they mention your website, what sources they trusted, and who were your competitors.
Local answers and 13 languages
You can keep a check global, pick a country, or choose a city. Answers can come back in 13 languages, including Spanish, French, German, Hindi & Japanese. For local businesses, the city view is often the most eye-opening part.
From a score to a plan: Fix Studio
Knowing your score is the first step. Fix Studio is the next one. It turns your report into a plan to win the exact question you checked, with 6 clear steps. Each step says what it is, why it helps and where it goes on your site.
- 1
Step 1: A better first paragraph for your homepage. It answers the question in the first sentence, so AI can quote it.
- 2
Step 2: A plan for one new page. It picks the right type: a list (like "The 7 best..."), a comparison page or a guide. You get the title, the web address, the headings and a table AI likes to quote;
- 3
Step 3: An outline for one blog article. Every section, and what to say in it. You write it in your own words;
- 4
Step 4: Tables that compare you with the rivals AI picked. Fair and factual, ready to paste.
- 5
Step 5: FAQs, schema code and llms.txt files. Small, but handy.
- 6
Step 6: An outreach plan. The websites AI trusts, with a ready email for each one, plus the next questions to check.
Every block has a Copy button. You do not need to be an SEO expert, and you do not need a HubSpot account. Anything in [brackets] is for your own numbers, because we never make up facts about your business.
Find out why AI skips you
Your report lists the reasons each AI app leaves you out, ranked so you know what to fix first. Maybe there is no page on your site that answers the question. Maybe your rivals appear on review lists that you are missing from. Each reason has a Fix button that opens the right step.
Check your site the way AI reads it
HubSpot's AEO tools focus on how AI talks about your brand; They do not list a check of how AI crawlers read your website. A whole website scan with Website AEO GEO Checker runs more than 40 AEO and GEO checks. It looks at schema, AI crawler access, answer-ready content, llms.txt and more, with a plain note on why each one matters.
Looking for something free, like the grader? Our free Website AEO GEO Checker runs 50+ checks on any page, with no signup. It checks your page, while the HubSpot grader checks your brand, so they work well together.
Track your progress over time
AI responses evolve when new articles come out, and AI tools get upgraded. For example, if you have Audit Bundle or Custom credits, you can choose to automatically track questions weekly, bi-weekly, or monthly. Tracking takes credits just like a regular audit does, and we will notify you by email of the updates. If you do not have enough credits to continue the tracking, tracking stops and informs you.
Handy for agencies and freelancers
Checking for clients? Put each client in its own workspace, so nothing gets mixed up. Make a client-ready PDF with "Prepared for" and "Prepared by" on the cover, hide our branding and hide billing details. Custom credits work for any client & cost less as you buy more, from $0.62 down to $0.50 each.
Who should choose HubSpot AEO instead
AEO HubSpot will be a good choice for you if you use HubSpot every day. It comes with Marketing Hub Professional & Enterprise, and you probably already have it. AEO HubSpot will be a good choice if you need to track everyday a defined set of prompts on ChatGPT, Perplexity, and Gemini, with results displayed next to the other HubSpot marketing statistics.
Website AEO GEO Checker should be considered if you don’t use Hubspot, you want Claude and Grok to be included in prompts, and you want to test your prompts and correct them.
Other HubSpot AEO Grader alternatives worth a look
If you are comparing paid tracking tools, see our pages on the Otterly.ai alternative, if you are looking at a low-cost monthly monitor, and the Semrush AI Toolkit alternative, for teams already on Semrush.
How to get started with Website AEO GEO Checker
- Sign in with your email. There is no password.
- Type one question your buyers ask AI, or scan your whole website
- Press Run and wait about 30 seconds while all five AI apps answer
- Read your report, then open Fix Studio and follow step 1.
How it works, in 6 easy steps
Run your first live check from $5, or start with the Free AEO GEO Checker.
HubSpot AEO Grader alternative FAQs
Is the HubSpot AEO Grader free?
Yes. HubSpot describes it as a free, one-time check. You fill in a short form to see your full results.
Which AI apps does the HubSpot AEO Grader check?
HubSpot's grader page lists an OpenAI GPT model, Perplexity and Gemini. Website AEO GEO Checker checks ChatGPT, Claude, Grok, Perplexity and Gemini.
How much does HubSpot AEO cost?
HubSpot lists HubSpot AEO at $50 a month, or $45 a month when paid yearly, with 25 prompts per brand. It is also included in Marketing Hub Professional and Enterprise. Check HubSpot's pricing page for the latest details.
Can I choose my own questions in the HubSpot AEO Grader?
No. HubSpot says the grader runs pre-set queries. With Website AEO GEO Checker, every check is a question you choose.
Do I need HubSpot to use Website AEO GEO Checker?
No. It works on its own, with any website and any CMS.
About the Author
This page is written by Website AEO GEO Checker.
We built our tool after testing many websites that ranked well in Google but did not show up in AI answers. Today we help small businesses and agencies see what ChatGPT, Claude, Grok, Perplexity and Gemini say about them, and what to fix.
For this comparison, we checked every HubSpot AEO Grader price and feature on HubSpot's own website. If their prices change, we update this page.