Best AI Visibility Tools for Small Businesses and Agencies

What an AI visibility tool does

Increasingly, customers are turning to AI-powered apps for guidance before purchasing any product or service. The queries include: "What is the best dentist in my area?" or "Which accounting app is best for freelancers?" These are followed by the listing of several businesses and websites. In case your business is not among them, you lose out on that customer and might never even find out about it.

The AI visibility tool makes these queries for you. It notes what was suggested by the AI app, whether your business was referred to, and the websites that were considered reliable sources. Some tools not only reveal this information but also provide more details about the competitors that were recommended instead of you and the reasons why.

How we compared the tools

We looked at five simple things. 1st, how you pay: a monthly plan, a yearly plan, or credits you buy once. 2nd, which AI apps are included on the entry plan, not just on the most expensive one. 3rd, whether you can read the full AI answer and its sources. Fourth, whether the tool checks your website the way AI crawlers read it. Fifth, whether it gives you a plan to fix what it finds. Small businesses rarely have time to work that out alone.

The best AI visibility tools at a glance

This table shows the entry price and the AI apps on the entry plan for each tool. Prices change often, so always check the tool's own pricing page before you buy.

Prices from each tool's own pricing page, for example Otterly.ai and Peec AI, checked November 2026.

The best AI visibility tools, reviewed

Here is a short, honest review of each tool, with who it suits best. Where we have a full comparison page, you can read more detail there.

1. Website AEO GEO Checker: best pay-as-you-go tool with a fix plan

Website AEO GEO Checker asks ChatGPT, Claude, Grok, Perplexity, and Gemini your true questions live in each check. You see the entire response word by word; see the sources each application used and also who their chosen alternatives were besides you. Additionally, a full website analysis is performed where more than 40 AEO and GEO checks are done on your site. Finally, Fix Studio creates a plan from scratch using the results that includes a better homepage introduction, a new page strategy, a blog article outline, competitor comparison tables, FAQs & schema, and an outreach strategy. You pay for your credits once starting at $5, and they do not expire.

2. Otterly.ai: best low-cost monthly monitor

Otterly.ai is a popular, affordable tracker. Its Lite plan is $29 a month for 15 prompts and covers ChatGPT, Google AI Overviews, Perplexity and Copilot. Gemini, Google AI Mode and Claude are paid add-ons, and Grok is not listed. It also offers a GEO audit and ranked recommendations. Otterly.ai is a good pick if you want a dashboard to watch every day and are happy with a monthly plan. Read our full Otterly.ai alternative comparison.

3. Peec AI: best for tracking many prompts over time

Peec AI suits marketing teams that track a fixed set of prompts every day. Its Starter plan is $95 a month for 50 prompts and 3 AI apps, picked from ChatGPT, Gemini, Google AI Mode, AI Overviews, Copilot and more. Claude, Grok and Perplexity are on the Enterprise plan. Peec AI shows sources and gives ranked recommended actions. See our Peec AI alternative page for the full picture.

4. Semrush AI Visibility Toolkit: best for Semrush users

If your team already lives in Semrush, its AI Visibility Toolkit keeps AI data next to your SEO data; Semrush lists it at $99 a month per domain, billed yearly, with 25 tracked prompts across ChatGPT, Google AI, Gemini and Perplexity. It includes AI insights and an AI section in Site Audit. Each extra domain costs another $99 a month. Compare it in our Semrush AI Toolkit alternative page.

5. Ahrefs Brand Radar: best for big market research

Ahrefs Brand Radar draws on a huge database of AI answers built from search data. That makes it strong for spotting trends across a whole market. You need an Ahrefs plan, from $129 a month, and the full AI index is an extra add-on that starts at $199 a month. Claude is available for custom prompts only, and Ahrefs says Grok data collection is paused. Read our Ahrefs Brand Radar alternative comparison.

6. HubSpot AEO and AEO Grader: best free first score

HubSpot's free AEO Grader gives a one-time score out of 100 after you enter your company name, location, products and industry; It uses its own set of questions on an OpenAI model, Perplexity and Gemini. HubSpot's paid AEO product costs $50 a month, or $45 a month paid yearly, for 25 prompts per brand. It is a natural fit for teams already on HubSpot. See our HubSpot AEO Grader alternative page.

7. AthenaHQ: best all-in-one platform for content teams

AthenaHQ has a free Essential plan with 300 credits, then a Starter plan at $295 a month with 3600 credits; One credit equals one AI response. The paid plan covers 11 AI models, including Claude and Grok, and adds an Action Center for content drafts and outreach. It suits teams that want many tools in one place. Read our AthenaHQ alternative comparison.

8. Scrunch: best for larger marketing teams

Scrunch, now part of Sitecore, tracks hundreds of prompts and shows full answers and citations; Its Starter plan is $250 a month billed yearly, or $300 month to month, with a 7-day free trial. It can also serve AI-ready versions of your pages through your CDN. Grok support is listed as coming soon. See our Scrunch AI alternative page.

9. Profound: best for enterprise brands

Profound is built for large brands; Its pricing page shows a free 7-day trial with 50 prompts on ChatGPT, Gemini and Google AI Overviews, then custom Enterprise pricing with up to 9 AI engines. It is powerful, but most small businesses will not need a sales call to check a handful of questions. Read our Profound alternative comparison.

Free AI visibility tools worth trying first

If you just want a first look, a few tools are free. Our free Website AEO GEO Checker runs 50+ checks on any page, with no signup, and shows how ready your page is for AI. HubSpot's AEO Grader gives a free, one-time brand score. Ahrefs offers a free AI Visibility Checker with a limited preview of results. These free tools are a good start, but they are snapshots. They do not let you choose your own questions on all five main AI apps, and they do not give you a step-by-step plan.

How to choose the right tool for your business

Let’s start by calculating how often you will actually review the data. If you need to consider several key metrics once or twice per month, pay-as-you-go credits will be cheaper than a monthly subscription package in virtually any case. In case you need to monitor hundreds of prompts daily, go for the monthly subscription service.

Secondly, see whether the AI apps used by your buyers are listed in the affordable plan. While most of these applications offer a wide range of AI apps, many of them are available only via expensive plans. The buyers you mentioned use ChatGPT, Claude, Grok, Perplexity and Gemini, so find out which one has all of them in its cheap plan.

Thirdly, evaluate what will happen after you get the report. It’s great to receive a nice chart stating that you aren’t mentioned in the results. However, without your team to do the SEO job, it won’t help much.

What Fix Studio gives you

Most AI visibility tools stop at data: who gets cited and which rivals show up. Fix Studio is how Website AEO GEO Checker turns your report into a plan to win the exact question you checked. It has 6 steps:

1. 1

   Step 1: A better first paragraph for your homepage. It answers the question in the first sentence, so AI can quote it.

2. 2

   Step 2: A plan for one new page. It picks the right type: a list (like "The 7 best..."), a comparison page or a guide. You get the title, the web address, the headings and a table AI likes to quote

3. 3

   Step 3: An outline for one blog article. Every section, and what to say in it. You write it in your own words;

4. 4

   Step 4: Tables that compare you with the rivals AI picked. Fair and factual, ready to paste.

5. 5

   Step 5: FAQs, schema code and llms.txt files. Small, but handy.

6. 6

   Step 6: An outreach plan. The websites AI trusts, with a ready email for each one, plus the next questions to check.

Every block has a Copy button. Anything in [brackets] is for your own numbers, because we never make up facts about your business.

Website AEO GEO Checker pricing

You buy credits once. One credit checks one question on all five AI apps, so one credit gives you five real answers. A whole website scan costs 5 credits and includes the site audit.

If an AI app is busy during your check, you can check it again for free. If every app fails, your credits come back to you.

How to get started with Website AEO GEO Checker

1. 1Sign in with your email. There is no password. Just click the link we send you.
2. 2Type one question your buyers ask AI, or scan your whole website
3. 3Read who AI recommends instead of you, and why;
4. 4Open Fix Studio and start with step 1.

How it works, in 6 easy steps

Step 1Ask or scanBest oolong tea online?RunSee detailsOoops..!Step 2AI answersSee detailsStep 3Who winsAYT+2 moreSee detailsStep 4Why not you3 gaps, rankedSee detailsStep 5Your plan6-step planSee detailsStep 6TrackSee details

Run your first live check from $5, or start free with the Website AEO GEO Checker.